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How Swedish Malort Became Chicago's Mascot Bitter Drink

The people who make Jeppson's Malort, a harshly bitter spirit that's consumed in shots or cocktails, don't mind that their product makes people grimace. Instead, they celebrate it.

Carl Jeppson Co., a Chicago company, has built a minor social media empire around malort's "brutal" flavor; one winner of its slogan contest described the drink as "turning taste buds into taste foes for generations."

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