The people who make Jeppson's Malort, a harshly bitter spirit that's consumed in shots or cocktails, don't mind that their product makes people grimace. Instead, they celebrate it.
Carl Jeppson Co., a Chicago company, has built a minor social media empire around malort's "brutal" flavor; one winner of its slogan contest described the drink as "turning taste buds into taste foes for generations."
1520 N Damen
Chicago, IL 60622
Sunday - Friday
6pm - 2am